advertising weight


advertising weight
1) рекл. эффект рекламы, рекламный вес
а) (планируемый или достигнутый на практике охват аудитории рекламной кампанией)
See:
б) (доля рекламного материла в периодическом издании, определяемая путем деления числа рекламных страниц на общее число страниц издания)
See:
2) рекл. = share of voice
* * *
эффект рекламы

Англо-русский экономический словарь.

Смотреть что такое "advertising weight" в других словарях:

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